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Cookie Policy

Effective Date: January 1, 2024

This Cookie Policy explains how Schnurbusch Law (“we,” “our,” or “us”) uses cookies and similar tracking technologies when you visit our website at schnurbuschlaw.com. This policy should be read alongside our Privacy Policy.

1. What Are Cookies?

Cookies are small text files that are placed on your device (computer, smartphone, or tablet) when you visit a website. They are widely used to make websites work more efficiently, provide a better user experience, and give website owners useful information about how their site is being used.

Similar technologies include web beacons (also called “pixels” or “tracking pixels”), which are tiny transparent image files embedded in web pages or emails, and local storage, which stores data in your browser. This policy covers all of these technologies collectively referred to as “cookies.”

2. Why We Use Cookies

We use cookies for the following purposes:

  • Essential Functionality: To enable core website features such as security, network management, and accessibility
  • Performance and Analytics: To understand how visitors interact with our website so we can improve it
  • Marketing and Advertising: To deliver relevant ads to you across the web and measure the effectiveness of our advertising campaigns
  • Call Tracking: To understand which marketing sources generate phone calls to our firm
  • Remembering Preferences: To remember choices you make (such as your cookie consent preferences) so you do not have to re-enter them
  • Security: To help detect and prevent fraud and other security risks

3. Types of Cookies We Use

Necessary Cookies

These cookies are required for the website to function properly. They cannot be disabled. They typically include:

  • Session management and security tokens
  • Cookie consent preference storage
  • Load balancing and server routing

Legal basis: Legitimate interest (strictly necessary for operation)

Analytics Cookies — Google Analytics 4 (GA4)

We use Google Analytics 4 to collect information about how visitors use our website. GA4 sets cookies that collect information including:

  • Pages visited and time spent on each page
  • Traffic source (how you arrived at our site)
  • Device type, browser, and general geographic location
  • User behavior flows through the website

All data collected by GA4 is anonymized and aggregated. Google acts as a data processor on our behalf.

Marketing Cookies — Facebook Pixel & Google Ads

We use the Facebook Pixel and Google Ads conversion tracking to measure the effectiveness of our advertising and to show you relevant ads:

  • Facebook Pixel: Tracks actions on our website and allows us to show targeted ads on Facebook and Instagram
  • Google Ads: Tracks conversions from our Google advertising campaigns and enables remarketing to past visitors

These cookies may be used to build a profile of your interests based on your browsing activity across websites.

Call Tracking Cookies — CallRail

We use CallRail to track which marketing sources generate phone calls to our firm. CallRail may set cookies that:

  • Display a unique phone number based on how you arrived at our site
  • Track the marketing source, campaign, and keyword associated with your visit
  • Record call details including duration and time (call recordings are subject to applicable consent laws)

4. Managing Your Cookie Preferences

Consent Banner

When you first visit our website, you will be presented with a cookie consent banner that allows you to accept or decline non-essential cookies. You may change your preferences at any time by contacting us.

Browser Settings

Most browsers allow you to control cookies through their settings. You can:

  • View what cookies are set and delete individual cookies
  • Block third-party cookies
  • Block all cookies from specific websites
  • Block all cookies from all websites

Please note that blocking all cookies may affect the functionality of our website and other websites you visit.

Opt-Out Links

You can opt out of specific tracking services using these links:

5. Data Retention

Cookies vary in how long they remain on your device:

  • Session Cookies: These are temporary and are deleted from your device when you close your browser
  • Persistent Cookies: These remain on your device for a set period of time (typically up to 2 years for analytics and marketing cookies) or until you delete them manually

Analytics and marketing data associated with cookies is generally retained for up to 2 years. See our Privacy Policy for more information on data retention.

6. Third-Party Services

We use the following third-party services that may set cookies on your device. We encourage you to review their respective privacy policies:

7. Updates to This Policy

We may update this Cookie Policy from time to time to reflect changes in the cookies we use or for other operational, legal, or regulatory reasons. We will notify you of any material changes by updating the effective date at the top of this page. We encourage you to review this policy periodically.

Contact Us

If you have questions about our use of cookies, please contact us:

Schnurbusch Law

231 S Bemiston Ave Ste 850 PMB 15794

St. Louis, MO 63105

Phone: (314) 246-0578

Email: info@schnurbuschlaw.com